Last Friday I gave a talk to the Northwest Arkansas Social Media Club discussing opportunities for the SuperValu grocery chain on Twitter. The presentation combines a Twitter demographics research study by Pew Research, Nielsen Homescan panel data, and Twitter user accounts by city as compiled by Twellow.com to estimate potential sales from a Twitter campaign. [...]
I have a friend who is interested in trying Twitter out and wanted to get her up and Twittering quickly. Fortunately, I had just helped a coworker get on Twitter and made several suggestions to her on how to get started. Here’s that list of tools and tricks which should help you get started as [...]
