11 Essential Wordpress Plugins

I’ve recently updated several of my Wordpress sites. I took this opportunity to check my plugin lists and see if there are any new or updated plugins that I had to have for every Wordpress installation. Here is a list that I’ll probably add to about 90% of my new Wordpress installs in no particular order:

  • Simple Facebook Connect/Twitter Tools-This one-two punch makes it much easier to notify your social media network whenever you update your site.
  • Sociable-Tons of ways to add those little buttons that let your visitors syndicate your content over several dozen different social media type sites and get your content out.
  • WPtouch iPhone Theme-I recently got an iPhone and love it when I visit sites with this plugin.
  • Contact Form 7-I used cforms II for a long time but it I couldn’t use the one click upgrade with all versions. This plugin is simpler to configure than cforms II and is still pretty flexible.
  • Google Analyticator-Lots of ways to track activity (admin pages, outbound links, etc.) on your site using Google Analytics
  • FD Feedburner Plugin-I was using Feedburner’s Wordpress plugin but can’t seem to find it anymore on their site. This plugin gives you an easy way to redirect Wordpress’ standard feed to your Feedbuner feed where you have access to all sorts of neat tricks and stats.
  • Subscribe2- My mom will never, never, never use an RSS feed but does read email. For those people who don’t subscribe using RSS, this plugin will let them learn of changes to your site the old fashioned way via email.
  • Google XML Sitemaps-Automatically builds a special site map for Google that helps them index the content of your site.
  • WP Super Cache-Speeds up your Wordpress site by serving static HTML pages rather than dynamic PHP pages. Good for sites that run on shared hosts.
  • All in One SEO Pack-A little more automated than other SEO plugins, but still allows you to fine tune everything.
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Quick and Dirty Traffic Research Using bit.ly Links

We’ve all seen bit.ly links in a million Tweets before, but they have more uses than just saving you a few characters in your posts. Bit.ly provides good click through reporting that can show you how many of your followers clicked on your link and when they clicked it. Additionally, if you’ve shortened a URL that someone else has already shortened, you’ll see the total number of clicks from all sources. This last feature can be used to see the popularity of links that other people have in their social media posts without having access to their web stats package.

Here is how it works. First, get the long version of the bit.ly link using unshort.me Next, login to your bit.ly account and create your own bit.ly link using the long web address. A new entry will now appear in your history. For the new entry you’ll see something like “0 Out of 5″. The first number is how many people have clicked on the bit.ly link you’ve made (since you haven’t published it, it will be 0). The second number is the total number of people who have ever clicked on that shortened link and the overall popularity of that link.

Why would you want to do this? One simple use is to help you focus your online efforts. As a simple (and contrived) example, imagine that you are on Coke’s social media marketing team working on the RiteAid account. You have enough time and resources to work with only one blogger/website on an upcoming campaign. Who do you choose? All things being equal, you’d work with the site that has the largest reach.

To determine this, you first go to search.twitter.com and type in the search string “coke riteaid bit.ly”. You get back two results that reference links to a recent Coke promotion at RiteAid using bit.ly’s link shortening service. At this point, there is only one bit.ly link pointing to each of these web pages describing the promotions. Follow the above steps to get results similar to these in your bit.ly stats:
bitly_example

As you can see, the first link has more total hits on its link than the second. If there are no other factors in your campaign, you should contact the owner of the first site and work with them on your campaign.

Another use of this method is for competitive research. If your competition is using bit.ly links, you can use this method to compare the number of click throughs they’re getting to the traffic that you’re getting for your links. If they’re getting more traffic, they might be working with a more popular/authoritative website or emphasizing a particular feature of their product that appeals more to the target audience.

The manual method described above works well for a small number of links but can be cumbersome if you want to monitor a lot of links. Both bit.ly and Twitter have APIs that should help you process and report on many links with a little programming.

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Germany Vacation July 16 – Lake Titisee

Just to get it out of the way, yes, you do say it that way, and no you can’t do it there.

The Black Forest is well known for its tourism. One of the more popular places near Freiburg to visit is Lake Titisee. We had absolutely gorgeous weather that day, and the region has had a lot of rain this year so everything was green, lush, and beautiful. You could hardly take a picture without it being good enough to appear on a postcard. On the north shore of the lake, there are many tourist attractions such as restaurants, hotels, gift shops (without a kitchy t-shirt in sight), a cuckoo clock shop, and ice cream stands.

The highlight of the day was taking the kids swimming. We did most of our swimming in a swimming pool and the kids had a great time there. After about an hour they got bored of the pool and wanted to get out. After they got out, they wanted to get back in. Instead of going back to the pool, we headed down to the lake which was about 4 degrees colder than the pool. The kids had more fun there because there were more “toys” in the lake. Sophia found a stick and we went “fishing”. I had her give her fish call “Neeemoooo!” and sure enough, we saw some pretty good sized fish swim by (man she’s good!). When the fish were close enough, Sophia would smack the water with her stick. We didn’t catch anything though. Liam picked up just about every rock he could get his hands on. He would throw them to make the biggest splashes he could make and giggle maniacally every time and do it again.

Since our kids are young and Asian, they have what is called Mongolian Spots, which are deposits of extra pigment along their backs. However, if you don’t know what they are, look like bruises and are visible when wearing swimsuits. Usually, we carry around descriptions of what they are in English and German but about halfway through our swim, we realized we forgot to bring them with us. Thankfully, the kids looked like they were having a good time and were loved, so no one reported us for child abuse.

After cleaning up from swimming, we had some Gelato which is everywhere (Heidelberen or blueberry for me), and met back up with Horst, Baerbel, Gramma, and Pop Pop. We took a boat ride around the lake and the kids promptly passed out. On the far side of the lake is another scenic hotel and a huge camping area that was filled up with vacationers.

If you’re ever vacationing in the Black Forest, definitely make sure that you visit Lake Titisee and bring your bathing suit.

As usual, you can see pictures in my Flickr photostream. Let me know if you need access to the friends and family pictures.

Next post, more family, more food (kinda like here).

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Germany Vacation July 15 – My Kingdom For Free WiFi

Today we checked out of our hotel, and I cannot say how happy I am with the ArtHotel Munich. The rooms were modern, spacious, close to the main train station, and inexpensive (for Munich). Most importantly, they had excellent customer service and never laughed at all the stuff the crazy Americans were carrying.

Additionally, they also have an awesome breakfast buffet with a million kinds of rolls, cheeses, meats, and cereals. The coffee is void black and wonderful, and they have Johannisbeer (black currant) and peach-carrot juices on tap. The latter sounds kind of weird, but it is very good.

Free wifi was included at the hotel after getting a PIN from the main office, which brings me to a quirk about Germany: I have yet to come across any free wifi in Germany. It’s very strange when you go from a country like America that has free wifi at lots of places such as coffeehouses and cheap fast food places like Chick-Fil-A to a place where everything is locked down. Because of this, I’ve learned my phone is almost completely useless without the internet. I keep turning it on, flipping through my list of internet aps that I usually use and flipping it off. I actually have to talk to the people who are physically present. It’s a completely bizarre state of affairs that I hope you never have to endure.

T-Mobile has a plan that lets you use any of their hotspots for 29 euros ($45) for 30 days or 7.99 euros ($12) for 60 minutes, which was a very strange deal. The first train we took today had one of those hotspots but the price was way to high for the few hours we were going to be on a train.

Traveling by train was for the most part a pleasure; it’s nice not having to drive. A train has more room, you can move around, get snacks, and this train was a lot more comfortable than a plane. We passed some fantastic scenery even though it was raining. I didn’t manage to get any good shots from the train, though, because I had it set to the wrong setting, but here’s what I took.

The downside of traveling was since we had to take so much stuff with the kids, we had every available hand tasked to carry or pull something. I’m sure all the Germans were staring in wonder at all the junk that we were carrying. Next time the kids will hopefully be older and won’t need as much gear to travel with.

At some point, Uncle Horst and Aunt Gisela picked us up, but the rest of the day is a blur of traveling and trying to wrestle the kids back to bed. They’ve got good instincts, but I’m a pretty tough close-in fighter at this sort of thing.

Tomorrow, Lake Titisee (yes, you read that right).

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Germany Vacation July 14 – Knoedel Time

I take it back; the Germans are not as crazy as I thought. It’s normal hot today, and everybody is wearing shorts, but I don’t see a lot of sandals, which is weird considering we’re in the land of Birkenstock.

Once again we got up early and headed back to Aunt Agnes’ house in Stockdorf. And here are a few pictures of Aunt Agnes’ and her cooking. What’s on the menu? Knoedel (dumplings) with pork gravy. Good eating!

I’m always interested in what people are drinking in other countries. Whenever I’m in Asia, its fun to play vending machine roulette (see my winnings here and here). but other than beer in the vending machines, you can get the same stuff as we have in American vending machines. However, make sure that you grab one of these drinks while you’re over her, I highly recommend them. Be careful of the Apfel cider, its in the same bottle a several other kinds of non-alcoholic drinks and it has a little alcohol in it (only 2.5%). I was a couple of gulps into it before I realized it.

Since our kids are adopted from Korea and we’re not Asian, we’re getting a lot of confused double takes. Only 1% of kids adopted in Germany are from Asia so we’re fairly unusual. It’s been pretty funny to watch the cognitive dissonance when people try to figure out the story of our family. The first look is usually a quick one between us and the kids. Then there’s a longer second look usually with a very puzzled expression but occasionally with a quiet smile (because my children are, of course, the cutest kids in the world).

We spent the rest of the day just hanging around the house, talking, drinking coffee, and watching the kids play. Apparently, the kids don’t really need toys. They’re more than happy to play with a lawn full of rocks of various sizes. Christmas is going to be easy to shop for this year.

Finally, make sure that you check out this trip’s photostream.

Tomorrow, riding on a train!

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Germany Vacation July 12-13 – The Invasion of Germany

(and a transparent attempt at SEO bait. Welcome to my blog WWII buffs!)

Today has been a long day getting from NWA to Germany. We’re spending the next week and a half with relatives there. We’re planning two days with Aunt Agnes and Aunt Amalie in Munich and the rest of the time with Aunt Baerbel, Uncle Horst, Cousins Jochen and Daniella and their kids. It will be a wonderful and relaxing time with family. The problem: getting me, my in-laws, two toddlers (3 1/2 years and 22 months), 6 pieces of luggage, 2 car seats, double stroller (with sun umbrella), gifts, laptop, diapers, wipes, sippy cups, birthday cake, a baby panda, flying carpet, the Ark of the Covenant, and well, the list kind of blurs out in my memory at this point. Fortunately, my lovely wife (who’s been at a seminar in Berlin for the past 2 weeks) has planned a fairly direct route for us, XNA to Atlanta to Munich with plenty of time to get to the next flight. The kids were very good considering all the excitement. They snarfed down a ton of snackies, played with the new toys mommy left, napped lots, and only one of them had a brief 5-10 minute meltdown. All in all it was a pretty good trip.

As I mentioned, we brought the car seats along with a couple of contraptions that put some wheels on them. They were the TOTEaTOT Travel accessory for children and the Go-Go Kidz Travelmate. We decided to get get one of each instead of two of both because we didn’t know which one would be more reliable. We figured if the straps fall off of one or the wheels fall off of another, we’d still have one that works. If the end, they were both tough, rugged, not too hard to lock in to plane seats, and completely not worth the effort. If you’re traveling internationally, beg, borrow, or steal a car seat wherever you’re going. The seats were way too unwieldly to take along especially if you have to travel by trains. If you absolutely must travel with a car seat, go with the TOTEaTOT Travel accessory for children. You free up one hand by combining a baby seat and a bag. One of the upsides of taking so much stuff is that I got great workouts every time we traveled. Who needs a gym when you have little kids and their gear?

I guess the main rule for traveling is kind of like the rule for writing on the web. Pack as you would normally, then take half the stuff out. Then do it again. One of these days I’ll take my own advice.

After landing, checking into the hotel, and cleaning up, the first stop was Aunt Agnes’ and Aunt Amalie’s house, which was a good place to deal with jet lag. She mothers you a lot with tons of home cooked German foods as well as strong coffee and great cakes.

Now the first of the wonderful differences between our countries. Does no one here wear shorts? And what’s the deal with everybody toting jackets? I’m pretty warm-natured most of the time, and I’m wearing just a t-shirt and shorts. Its not that cold here.

We took lots of pictures on our trip over and I’ll be adding more with each blog post. You can take a look at them here. There are many more pictures available if you’re one of my Flickr contacts. If you’re one of my friends or family members, email me, fill out the contact form, or Twitter me and I’ll give you access.

Tomorrow, more great German food!

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Twitter Demographics and Retail Sales Presentation

Last Friday I gave a talk to the Northwest Arkansas Social Media Club discussing opportunities for the SuperValu grocery chain on Twitter. The presentation combines a Twitter demographics research study by Pew Research, Nielsen Homescan panel data, and Twitter user accounts by city as compiled by Twellow.com to estimate potential sales from a Twitter campaign. It also makes some recommendations on how SuperValu can use Twitter. Here is the presentation that I gave with simulated panel data.

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